How to Design Lead Magnets That Attract Paying Clients

How to know what your ICA really wants

Health coaches and wellness entrepreneurs! If you're looking to carve out a unique space in the sea of health and wellness coaches and entrepreneurs in your industry, you've landed in the right place.

This blog is just what you need - to empower you to create a dynamic, niche-specific lead magnet that will not only build your email list but also connect you with paying clients.

Are you ready to take your health coaching business to the next level? Well then it's time to master the art of lead magnet creation that will attract your ideal clients and unlock the door to success. 

In today's competitive health coaching and wellness industry, having a unique angle is so important for attracting and converting your ideal clients.

In the increasingly busy health coaching industry. You have to have a distinct way of standing out in order to build a strong online presence and most importantly a strong email list 

One of the best ways to do that is to have an exchange of goods.  Your goods (you’re one of a kind lead magnet) for your ideal clients email.  In today’s world if you don’t have an email list you don’t have a business. 

The importance of a one of a kind lead magnet that speaks your iCA’s heart cannot be overstated. These magnetic offerings serve as the path you your audience's hearts and inboxes, laying the foundation for meaningful connections and lasting relationships. 

But what sets apart a mediocre generic lead magnet from one that has your ICA running to your opt-in page to grab it and that will propel your business to new heights? 

The answer lies in niche specificity and deep research. 

As a health coach, your expertise is your  bank, and your niche is your playground. Crafting a lead magnet tailored to your ideal clients isn't just about attracting subscribers—it's about creating a strong dynamic email list that builds relationships and turns them into buyers

By zoning in on one specific struggle of your audience, you can speak directly to their pain points, wants, and desires, positioning yourself as the go-to coach in your niche and industry.

But why dig so deep you’ve probably been in their shoes right? So you know what they are feeling, right?? Somewhat but remember you have grown as a coach and probably evolved quite a bit. So your thinking and observations of your niche have changed, you have a much clearer understanding of what they ’NEED” but you have to give them what they “want” Check out this reel for a full explanation.

Consider this, in a sea of generic content, a niche-specific lead magnet shines like the pirates treasure chest full of gold to your ideal peeps, drawing in your ideal clients with an irresistible offer. It's the difference between casting a wide net and casting one strategically crafted to catch the exact fish you seek. (Obviously you want more than one fish but you get it right?)

The research that helps you create your one of a kind lead magnet isn't just a formality—it's the secret sauce that transforms your offers into game-changing assets. By jumping  deep into the wants, needs, and challenges of your target audience, you gain invaluable insights that inform every aspect of your marketing strategy.

So, as you jump in on the journey of creating your niche-specific lead magnet, remember this:

It's not just about growing your email list or boosting your bottom line—it's about simplifying the way you connect with your audience and transforming your business from the inside out. 

The future of your health coaching business awaits—let's make it extraordinary together.

By identifying the unique struggles and desires of your ideal clients, you can offer them tailored solutions that speak directly to their needs.

Try these four simple steps to get started!

Step 1 -Identify the struggles and challenges your ideal clients face day to day.

Jot down at least 25 issues that come to mind, if you have more keep writing! Use these questions to kick-start your thoughts:

• What are my ideal clients searching on Google related to…(your niche and what your coaching course or product solves)

• A task my ideal clients/customers really don't want to do but think they have to do in order to achieve what I'm helping them with…

• I know that what my coaching clients/customers really want is ___________ but they don't know how to do

• My ideal clients/customers truly desire _________, however, they're unsure of the steps to achieve it...

Step 2 - Discovering Influencers and Coaches in Your Niche

Identify key coaches, entrepreneurs in your niche who address the same needs of your clients or course participants.

Here's how to start your search:

• Input the "how-to" questions your clients or participants might ask into YouTube. Note who and what videos appear in the search results. Watch the videos, and also pay attention to the recommended videos that pop up next.

• Repeat the YouTube strategy, but this time with Google. Look up your "how-to" questions to uncover relevant blog posts. Discover who wrote the blogs or articles and check their social media profiles to gauge their influence in your niche.

• Use Instagram and TikTok to explore hashtags related to your field. Take note of the creators behind the most engaging posts.

• Participate in Facebook groups by asking, "Who is helping with X?" to find influencers and coaches who are making a difference in areas important to your audience.

This approach will help you map out the landscape of influencers and mentors who are successfully addressing the problems your clients face.

Step 3 - In-depth Exploration:

Look at how the other coaches and leaders in your industry are addressing issues pertinent to your ideal clients or customers

Now, focus on the top 3 individuals whose approach and solutions resonate most with your target audience's needs. For each one, dive into their offers that specifically help solve problems within your niche. Remember this is just for research do not steal ideas that is a big no-no! Inspiration and research only!

Consider the following questions for each influencer and their solutions:

• What specific problem does this person's offer solve? Identify the core issue that their product or service directly addresses.

• How is the solution presented and delivered? Look at the format—whether it's a course, a coaching program, a book, or a series of videos—and how the content is structured.

• What unique methods or tools do they employ? Note any innovative approaches or unique resources they incorporate into their solutions.

• How do they engage and support their audience? Observe the ways in which they interact with their community, such as through Q&A sessions, community forums, or direct support.

• What are the outcomes and transformations promised or evidenced?

Gather insights from testimonials, case studies, or any published results showcasing the effectiveness of their solutions.

Step 4 - Evaluation and Enhancement:

Reflect on the issues highlighted by these influencers that you might not have considered, which also fall within your capacity to address with your coaching, products or course.

• Uncovered Challenges - Identify any new problems these influencers are discussing that you have not thought of to address with your clients.. Are there areas they're focusing on that you've overlooked but are equipped to tackle?

• Language and Presentation - Pay attention to the terminology and phrasing they use to describe these struggles and challenges. How do they intensify the issue to capture attention?

• Trending Topics - Determine what subjects are currently engaging your audience the most. Which videos or posts are receiving high view counts or interactions? What recurring questions or themes do you notice in the comments?

• Content Engagement Analysis - Identify which content pieces related to problems and struggles your ICA has that get significant engagement on social platforms. This could indicate what your audience finds most relevant or troubling.

• Reassessment of Your Initial List - Return to your initial brainstorm from Step 1 with these insights in hand. Refine how you've described each problem, ensuring your language resonates with your audience. Remember not to use industry lingo as they may not understand or associate industry jargon. Then, prioritize these issues based on the level of distress they cause, from most to least painful.

Once you have followed these four steps you will have a good indication of what you can put inside your lead magnet that will truly resonate with your ideal audience and moving them a step closer to becoming paying clients or customers.

Need help with your lead magnet? Get on the waitlist and get all the ins and outs and templates you need for a dynamic lead magnet and autopilot email sequence you need right HERE